Businesses using social media to grow globally

This week I am writing about an article I came across on the internet. It is titled "Social media marketing allowing businesses to go global." In this article it is stating that many small businesses are jumping on the social media band wagon. Also being so bold as to saying, "If you're not into social media, social networking you will be out of business." This article is simply reinforcing everything that we have discussed in class. It talks about how a company found that its print ads and traditional methods of advertising are expensive and are becoming less receptive. The same company ran their ad contest to find a person that fits their brand image, through Facebook. That only costed them their time, and also generated 150,000 fans. 


I really liked this article because, it reinforced everything that we have been discussing and learning about in our social media class. Overall this article is an excellent example of how important social media is becoming. Even though social media is still a very new concept, to the marketing world. It is taking hold with amazing speed and becoming a must in marketing today. 

http://www.todaysthv.com/news/local/story.aspx?storyid=124458&catid=11

US Government Monitoring Social Networking Sites

For this weeks blog I am writing about an article that I came across on the internet. It is entitled US Government Monitoring Social Networking Sites. This article discusses how some US Homeland Security is starting to check Facebook and other social networking site. US Homeland Security are using theses sites to gain information about people that are wanting to gain citizenship into the US. They check personal information for fraudulent information, as well as daily activities.

My main question about this article, is this infringing on ones rights to privacy. As well as what keeps this agency in check from not abusing the power and spying on anyones social network. I think that this is kind of terrifying, im not sure about you but the thought of the goverment going through all my personal information and conversations, post. At the same time if this protects our country from any future terrorists attacks. Also if they keep it down to only checking the potential immigrant to the US, then I think that these types of profile scans are appropriate. 

US Government Monitoring Social Networking Sites

http://www.aolnews.com/nation/article/homeland-security-monitoring-social-networking-sites/19675854

Axe vs. Old Spice

This week I am writing my blog about the new Axe advertising campaign, I saw on TV the other night. Axe calls it the Manliest Rituals, in which they send two guys around the world on challenges. Setting these two guys up against crazy exotic rituals and compare these rituals against the Axe "Pit Pit Chest" ritual. To see which  rituals are more likely to attract the opposite sex. These two guys are put up against  rituals such as an ostrich stampede, a swordfish sword fight, and many more. 


I believe that this advertising campaign is a attempt to compete with the popular Old Spice commercials. Both Axe and Old Spice commercials are quite similar when it comes to the message, but their approach is quite difference. They both aim toward being advertising their products in a humorous way. Were Old Spice has a  Isaiah Mustafa  simply talking  about being the manliest, and its kind of dry humor. Axe kind of goes the other way they have these guys going around the world preforming these ridiculous tasks trying to prove that they are the manliest. Im curious to see if Axe's commercials become as popular as Old Spice's. 






Axe
http://www.theaxeeffect.com/#/axe-campaigns/rituals/ostrich-stampede

AXE World's Manliest Rituals

http://www.youtube.com/watch?v=EQ8iECj_btc

Social Networking Effects

In this weeks blog I am writing about a couple of articles that i ran into on the internet. These articles are about the  negative effects from social media/social networking. We all know about the positive side for these forms of networking, for both personal and business use. These networks make it extremely easy for friends and family to stay in touch, as well as providing a way for customers to share their knowledge and experience as well as suggestions for products.

These articles sugest that these forms of virtual networking have a greater toll on our brains then what one would think. They argue in these articles that people especially younger children that are on these sites for a large portion of the day. Are acutely damaging ones attention span as well as effects ones to ability to communicate one on one. Teachers are mentioned in these articles quoting that "youngsters lack the ability to communicate and concentrate away from their screens."

I believe that this could really turn into a problem considering that today it seems like everything connects to the internet or at least has the capability of linking to some form of a network. Especially since its a trend thats easy to see, all one must do to see this trend of zombified youngsters, is to go to your local mall. It's something I noticed the last time  went to the mall or even at other stores, when kids go shopping with their parents they aren't talking to their parents. They are  walking around like zombies head phones stuck in their ears and noses stuck in some form of a electronic device.  

Social websites harm children's brains: Chilling warning to parents from top neuroscientist

Read more: http://www.dailymail.co.uk/news/article-1153583/Social-websites-harm-childrens-brains-Chilling-warning-parents-neuroscientist.html#ixzz11XAH3Swz

Is Social Networking Killing You?

http://thelede.blogs.nytimes.com/2009/02/24/is-social-networking-killing-you/