Axe vs. Old Spice

This week I am writing my blog about the new Axe advertising campaign, I saw on TV the other night. Axe calls it the Manliest Rituals, in which they send two guys around the world on challenges. Setting these two guys up against crazy exotic rituals and compare these rituals against the Axe "Pit Pit Chest" ritual. To see which  rituals are more likely to attract the opposite sex. These two guys are put up against  rituals such as an ostrich stampede, a swordfish sword fight, and many more. 


I believe that this advertising campaign is a attempt to compete with the popular Old Spice commercials. Both Axe and Old Spice commercials are quite similar when it comes to the message, but their approach is quite difference. They both aim toward being advertising their products in a humorous way. Were Old Spice has a  Isaiah Mustafa  simply talking  about being the manliest, and its kind of dry humor. Axe kind of goes the other way they have these guys going around the world preforming these ridiculous tasks trying to prove that they are the manliest. Im curious to see if Axe's commercials become as popular as Old Spice's. 






Axe
http://www.theaxeeffect.com/#/axe-campaigns/rituals/ostrich-stampede

AXE World's Manliest Rituals

http://www.youtube.com/watch?v=EQ8iECj_btc